UNCOMPROMISING QUALITY QUALITY PRODUCTS • QUALITY EXPERIENCE • QUALITY RELATIONSHIPS
ince 1998 , Liberty Trailers has been on a mission to build the highest-quality trailers in the market — trailers that embody the American spirit . Tough , durable , and reliable , just like the people who use them . But building quality products is only part of Liberty ’ s story . We sat down with Johnathan Bradley , Liberty ’ s new Chief Commercial Officer , to learn more about their philosophy .
Q : Johnathan , can you tell us about your products and where they fit in the market ? A : “ It starts with quality components . We source from the best suppliers in the industry because great trailers begin with great components . Next is craftsmanship — our veteran welders know how to build trailers and build them right . We supplement that team with robotic welders and automation to ensure top quality . Lastly , every trailer is finished with a seven-step powder coating process that is designed to last .
As for design , we focus on being ‘ feature-smart ,’ not ‘ feature-rich .’ Our trailers are equipped with features that customers actually want and are willing to pay for — not unnecessary extras that just inflate the price . We deliver premium quality without boutique prices .”
Q : How does Liberty differentiate in working with dealers ? A : “ Many of our team members have worked for other trailer manufacturers , so we know what to do — and what not to do . While some companies focus solely on profitability and quarterly business reports , at Liberty , we focus on the customer . Just as we emphasize product quality , we are committed to providing a top-tier customer experience , every day . No complicated portals or delayed responses — our team is a phone call away , ready to help .
Building strong relationships with our dealers is crucial . When our dealers succeed , we succeed . It ’ s that simple . Doing business with integrity and putting our customers first really is the winning formula .”
Q : What ’ s next for Liberty Trailers ? A : “ Not only do we have exciting new products on the way , but we also have a state-of-the-art manufacturing facility under construction in Sulphur Springs , Texas . At over 150,000 square feet , with nine new assembly lines and automated blast and wash systems , this facility will triple the output of our current facility in Indiana .
We are a brand that is in growth mode with a team that has the experience and expertise to grow brands in this industry . We have an extensive product offering and will soon have the production capacity to support a much larger dealer network . If you are looking for a manufacturer partner , not just a supplier , one that cares about your success , not just their balance sheet , then I strongly encourage you to reach out to our team to see if a dealer territory is available in your market .”
LE14K83B8 14K I-BEAM FRAME EQUIPMENT HAULER
40 NATDA Magazine www . natda . org