NATDA™ Magazine - November/December 2024 2024 | Page 11

Sales & Marketing Sell More with Less ( Johnathan Aguero , Transax ) ChatGPT in the Dealership ( Jeff Robertson , Robertson Coaching ) How to Leverage Generative AI to Improve Your Digital Marketing ( Kent Lewis , FreeGren ) Stay Competitive Online by Improving the Website Experience ( Jason Lehman -Dealer Spike ) see Who ’ s Exhibiting !
What is Trailer Tech Expo Powered by NATDA™ ? The Trailer Tech Expo powered by NATDA is an immersive event focused on all things trailer technology in the heart of exciting Reno ! Light- to Medium-Duty Trailer dealers and their staff can take in the latest innovations in trailer design , service , and dealership operations .
Dealer Education Program Preview The Dealer Education Program sponsored by Dura-Haul Trailers is designed to take dealership sales , marketing , service , staffing , and operations to the next level . Presented by experts in their field , participants will walk away with new ideas and strategies that will inspire them to tackle the most pressing challenges in their dealership .

Sales & Marketing Sell More with Less ( Johnathan Aguero , Transax ) ChatGPT in the Dealership ( Jeff Robertson , Robertson Coaching ) How to Leverage Generative AI to Improve Your Digital Marketing ( Kent Lewis , FreeGren ) Stay Competitive Online by Improving the Website Experience ( Jason Lehman -Dealer Spike ) see Who ’ s Exhibiting !

Explore the Expo Hall Floor on Wednesday , February 26th to see the latest new products , processes , partnerships and more from these leading-edge companies :
Air-Tow Trailers Alcom , LLC Bear Track Trailers Bostail CellTech Trailers Clicklease Dealer Spike Delco Trailers Demco Dexter Diamond C Trailers Gen Y Hitches Iron Ox Products Liberty Trailers Novae Novawinch USA Polar King Mobile Red Oak Inventory Finance Shelby Trailer Service , LLC The Rachet Depot Transax Voltswitch GPS Valcrum , LLC
And more !
Operations & HR TOW TALK - How to Stay Sane when Dealing with Challenging ( Difficult ) Employees ( Moderator : Chris Sloan , Insperity ) Exit Strategies : Should I sell my Dealership ? Or Let my Kids Take Over ? ( Sara Hey , Bob Clements International ) Attracting and Retaining Top Talent : How to Hire ONCE ( Chris Sloan , ( Insperity )
Service TOW TALK - Do ’ s and Don ’ ts of Building and Running a Successful Service Dept ( Moderator : Sara Hey , Bob Clements International ) How do I Analyze My Technician ’ s Productivity ? – Using a Flat Rate Manual to Identify Lost Time . ( Rodney Davis , DealerPro Training ) Managed by the Numbers ( BlackPurl )
www . natda . org NATDA Magazine 11