“ I think our response to not only the pandemic , but moreover to the unprecedented market that followed is one of the things that can really be used to define us ,” said Trent Fendley , Norstar Business Development , when asked how a dealer can differentiate Norstar from the competition . “ We had seeds planted with our previous sales and marketing efforts and we were already on a very aggressive growth path , but when the supply / demand equation got turned upside down , our operations and production teams responded in an extraordinary manner . We experienced a growth curve that took most competitors multiple decades to achieve . Nearly overnight we were able to expand our manufacturing facility capacity to go from a rapidly “ up and coming brand ” to a top competitor on the national level . What we are really looking forward to is our future . We have no plans to stop expanding and we are always looking for ways to enhance current offerings , ways to create new product groups , methods to further develop existing dealers and approaches to forge new partnerships in open territories . We have a lot in the pipeline and a lot of aggressive goals , but internally we have amazing teams of individuals that really do ’ LOVE this trailer business !”
The development of the Norstar business experience is continually growing as well . With a parts department that has seen exponential growth in the last couple of years and is always working on building a greater selection of parts , Norstar is expanding in every department . Customer Service as a whole has been immensely augmented over the past couple years as well . With a full staff of representatives capable of assisting customers and a dedicated toll-free number for dealers to contact us , the average time to fully resolve a warranty claim has decreased by thirty three percent , with response times averaging typically less than a few hours . Norstar is taking steps to make communication easier and are excited to provide an even more robust customer service . One of the most important things Norstar offers is its dedication to post-sale support and warranty coverage that should make any customer feel confident in purchasing an Iron Bull trailer . This assurance is a driving factor for thier expanding dealer network . Norstar also has a multitude of forward-facing objectives that are going to bring some industry best and industry first offerings to our dealer network .
32 NATDA Magazine www . natda . org