NATDA Magazine Nov/Dec 2022 Nov/Dec 2022 | Page 31

Starting in 2015 with Iron Bull trailers , Norstar set themselves apart from the competition with heavy duty products that excelled against every test of the load , highway , or jobsite . Developing over-built , rugged , and dependable trailers with heavier duty usage in mind , Iron Bull immediately became a success . Through the years , there has been continuous growth in both the overall market and specialty trailer products that Norstar has to offer . Several new trailer lines have been brought to market , such as the highly successful “ W ” series introduced in 2020 , and the monstrous DSG model trailer built to take on the heaviest of hauling jobs as well as the latest addition of utility trailers . These new product lines have been consistently successful and have built upon the already reliable reputation that the main fleet of trailers has instilled in the brand . The confidence that Norstar has in their superior products has solidified itself through the entire Iron Bull dealer network .
The growth seen within Norstar stems from the passion and enthusiasm the company leadership , administrative and production teams have for the products they design , build , and support . The leadership team combines decades of experience in trailer manufacturing and a companywide desire to meet the needs of the work force to create a safe and encouraging production environment dedicated to exceeding customer expectations and rigorous design standards . The help and support of multiple departments throughout any given day allows the company to overcome challenges faced in the manufacturing environment . The team ’ s years of experience allow them to go to market with new ideas and create new products , that time and again , have been massive hits across the entire trailer and truck bed markets . Through experience and market research , Norstar is building products their dealer network can take pride in and advertise with confidence .
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