NATDA Magazine Nov/Dec 2022 Nov/Dec 2022 | Page 18

It ’ s no secret that businesses these days are doing everything they can to attempt to bounce back from the volatile economic climate of the last few years . NATDA has talked to many dealerships about their top business objectives and the unlocking new revenue streams holds a firm spot at the top of their lists .

For this reason , NATDA introduced the Tire and Wheel Road Hazard Protection Program , powered by NSD . The program allows dealerships to create thousands of dollars per month in supplemental revenue . The program covers tire and rim damage caused by road hazards * including , but not limited to , potholes , rocks , wood debris , metal parts , plastic or composite scraps .
Starting for as little as $ 400 , your customers can purchase the plan that offers tire and wheel road hazard protection where the factory warranty and service contract leave off . The program offers full coverage of all mounting and balancing with any tire repaired or replaced while under contract . Customers can choose between a 5- or 7-year warranty plan . With 50 years of experience of providing supplement products in the transportation industry , NATDA members can feel confident that the benefits powered by NSD are backed by top-rated insurance carriers .
Dealerships have the potential to earn incremental profits with the Tire and Wheel Road Hazard Protection Program . A dealership that sells a five-year wheel and tire protection plan with thirty trailers per month has the potential to make an additional $ 100K per year ( assuming an anticipated monthly growth of 2 %). Please contact NATDA ’ s membership manager for details .
Plans can be sold in one of two ways : either as an individual add-on contract , which would allow your sales staff to earn extra incentives , or the contract can be built into the package price of the trailer .
18 NATDA Magazine www . natda . org