Accessories tend to be the “ fashion industry ” of the automotive world – as such , it can quickly change and evolve to include the latest trends . So how is a manufacturer to keep up or anticipate demand ?
According to John Bella , Phoenix USA , Inc . Director of Technical Services , it requires attention on two fronts .
“ For one , we work closely with the major OEMs in the automotive industries to create products directly for them ,” Bella said . “ We ’ re working on standard and optional accessories at the same time the equipment manufacturer is working on an upcoming make or model .
“ Some of the most viable industries we work with include towing and recovery , trailer manufacturing , the automotive aftermarket , emergency service vehicles , motor coach and construction / utility equipment ,” Bella said .
After these avenues have determined a product need , a team of Phoenix USA designers and engineers with more than fifty years of manufacturing and global logistics experience , is provided with specs . With onhand tools such as AutoCAD , 3-D modeling and inhouse prototyping and inspection abilities , the team works to create the envisioned product .
Throughout Phoenix USA , Inc .’ s 30-year history , the company ’ s process has produced more than twenty patents , eleven trademarks and decorative wheel trim for more than 95 % of trucks on the road today .
Established in 1985 , Phoenix USA , Inc . is an ISO certified OEM and aftermarket manufacturer of products for the transportation industry .
To learn more about Phoenix USA , Inc .’ s product line , please visit phoenixusa . com .
“ On the second front , we attend more than twenty automotive equipment trade shows and take thousands of customer service calls every year ,” Bella continued . “ This keeps us very much in tune with customer wants and needs .”
62 NATDA Magazine www . natda . org