NATDA Magazine Nov/Dec 2021 | Page 33

‘ If you could dump this by hand where would you lift ?’ You would lift from the front , not get under the trailer and lift from the middle . It just makes sense when you think about it .”
Watchdog Trailers prides itself on innovation , never wanting to settle for what ’ s just ‘ good enough ’. As a part of a family-owned company with over 30 years in manufacturing , the staff aims to work together to create products to be proud of . The company uses its own trailers for internal jobs , whether that ’ s distributing mulch in the yard , moving rock around the property for expansions or hauling away junk from a bathroom remodel .
“ Innovation is a big part of what keeps a product successful ,” Carnell stated . “ I like to look at a certain industry that our trailers are used in and ask myself how our trailers could assist in that . When I see a banged-up trailer , I note what areas of the model have seen the most wear and how we can improve that .”
To make sure that the company is always improving , both dealers and internal employees have an impact on Watchdog Trailers ’ designs . Typically , the owners take an idea and run it past a few employees with different roles in the company to see how they can go about implementing it . Then , the concept is run by a few dealers so they can give their unique input . After passing through both internal and dealer review , the idea goes to planning , building and testing .
facturer warranty . Dealers can request product training at any time , and the company makes quarterly visits to offer on-the-spot training . The owners strive to make themselves easy to contact and work with .
“ Dealers have my direct number and any dealership employee can contact me any time ,’ Carnell said . “ Sometimes , they even call with a customer right in front of them .”
The company prides itself on its process , finding success in keeping the manufacturing operation simple . The owners have found that when welders build with repetition , they get faster without sacrificing quality .
It ’ s this refusal to forfeit quality that keeps the company moving forward .
“ Our trailers are always improving ,” Dave concluded . “ We are making our presence known and could not be more excited about the future of Watchdog Trailers .”
“ Some of the best ideas we have ever implemented have come from dealers who spend every day with the users ,” shared Carnell . “ A lot of dealers have been selling trailers for decades – or longer than I ’ ve been in the world – so to get that kind of insight on a product is invaluable .”
Watchdog Trailers ’ dealers are a huge asset to the company , so its owners strive to make the relationship mutually beneficial . The company offers a 50-mile dealer radius and 3-year manu-
Value Our standard requirements are manufactured to the highest quality , with the best customer service and at a price that fits your budget and makes you money .
Experience Our designers , mechanical and electrical engineers , and production facilities are designed for continuous improvement and have been satisfying the most demanding companies in North America .
Innovation There is not a challenge that cannot be solved with the right team and a motivated company behind them . Expect our trailers to be produced thoughtfully with the end user in mind .
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