“ Jorge is a very smart guy . I hired him as a general manager , but right now he is doing the actual work ,” explained Abbasi . “ From the beginning , working with the right people can guide you through .”
Having hired its first employees , it was time for Double A Trailers ’ grand opening . Abbasi hired a specialized marketing company to help advertise his new business , once again opting to invest up front to make sure his dealership was set up for success . His industry-specific marketing firm as well as his use of Facebook to promote the event led to a turnout of 70 to 80 people .
“ The grand opening was great ,” Abbasi reminisced . “ We even sold a couple of trailers that day .”
But how does one break into an industry like this ? Abbasi is not only an advocate for hiring the right people , but for applying his strengths to whatever he ’ s doing . Coming from a technological background with IT , he uses his knowledge of computers to stand out in an industry without much technology .
“ It might not be directly related to the trailer industry ,” explained Abbasi . “ But you can use every strength you have .”
When asked exactly what made him choose an industry like this one , Abbasi wasn ’ t sure how to answer .
“ I don ’ t know ,” marveled Abbasi . “ Maybe it was divine intervention .”
DEALER INFORMATION MEMBER SINCE : 2021
NATDA TRAILER SHOWS : 1
SOCIAL MEDIA : Facebook , Instagram , Twitter , YouTube
TOP 5 TRAILER BRANDS : American Hauler , Continental Cargo , KRIN Custom Trailers , Legend Manufacturing , Liberty Trailers
TYPES OF TRAILERS : Cargo , Dump , Enclosed , Equipment , Racing , Snowmobile
206 S . Barron Blvd Grayslake , IL 60030 224-541-4151 aatrailer . com www . natda
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