Meet LeAnna Koerner – your new NATDA Membership Manager !
New to the NATDA but not to membership management , LeAnna Koerner has years of experience in sales , marketing and human resources . More specifically , she managed the membership of the largest chamber of commerce in the state of Pennsylvania , where the team won the National Chamber of the Year Award in 2013 . Her unique experience across membership positions as well as her background has given her an advantage in understanding NATDA ’ s members and membership benefits .
“ I come from a small farming community in Illinois , so trailers are not foreign to me ,” LeAnna shared .
LeAnna ’ s mission at the NATDA is to ensure that dealers have access to all the member benefits the association has to offer , from business management and digital marketing to financial services . She is your primary point of contact for anything membership related , whether that be a new member benefit idea or a suggestion for the NATDA Trailer Show .
“ I feel like there are so many things we can offer to help our members grow and thrive even in the current economy . I have worked in many small towns and understand that customer service and a genuine willingness to help your fellow business owners is vital to keeping a community going ,” explained LeAnna . “ My goal is to make sure our members are aware of all the great benefits that NATDA has to offer . There are so many ways we can help our members , but many dealers don ’ t even know they exist .”
At the 2021 NATDA Trailer Show , LeAnna played an instrumental part in assisting members at registration , where she met dealers from all over North America .
“ This was my first time at the show , and I was overwhelmed with the attendance and the magnitude of what goes into putting something like this on . It was great to meet everyone I had been talking to on the phone ,” said LeAnna . I look forward getting to know everyone more in the years to come .”
To contact LeAnna , you can email her at leanna @ natda . org or call 727-360-0304 x108 .
www . natda . org NATDA Magazine 13