NATDA Magazine Nov/Dec 2019 NM_Nov2019_Final | Page 56

“We were the closest Lamar dealer to its factory in Paris, Texas,” says Paul Stoll of his relatively new company’s beginnings. “We specialized in fuel tanks up until Lamar, along with several other companies in the past, decided to quit building them.” So, Paul’s dealership began exploring the idea of building fuel tank trailers themselves. For them, there was no better place to turn than the company that had been supplying them for several years. “We went to Lamar to talk to them about it,” he says. “They were more than happy to turn it over to us, letting us continue and improve upon their design.” Stoll credits part of the success down to the company that passed on the model. “We’ve had good luck with the design. Lamar perfected the design that didn’t have trouble leaking.” As the name implies, Stoll says, for now, the company is aiming for the farming industry. With growing farms and people leasing ground further away from their headquarters, he says it’s becoming increasingly troublesome for farmers to get fuel out to equipment during harvest. “We want to fill that void,” Stoll admits. After building a few trailers and connecting with former Lamar dealers, Stoll says they realized there was potential to turn it into a legitimate business. While he doesn’t expect the company to be too big, simply due to the demand for fuel tanks versus other trailers, he says the company believes there is a very supportive niche out there. The concept of manufacturing only started last November, but Farm Boss Trailers had trailers rolling off the lot as early as January. Firmly planting themselves in the industry by hiring experienced individuals, including someone involved in research and development at another manufacturer. “We haven’t built a tank that’s leaked,” says Stoll, “and we’re going to hit 200 units soon. It’s not a huge number, but it’s substantial for a new company with about five employees.” 56 For now, Farm Boss Trailers is focusing on three models – a 990-gallon, 590-gallon and a 350-gallon. To Stoll, they’re well-built trailers with strong tanks at fair price points. To dealers, shipping units in for their inventory is made even easier due to Farm Boss Trailers central location in Paris, Texas. “A semi-truck can carry six of the biggest units we build,” Stoll explains. “Shipping all the way to California is only about $500 a unit from our location. So, anywhere from $300 to $500 a unit is kind of average cost per unit for shipping. Small company or not, Farm Boss Trailers is providing dealers with only the best-quality fuel tank trailers. Proven designs, experienced staff, managed expectations and a “put in the work” approach has – within only a year – given Farm Boss Trailers a great start on the niche it’s trying to help. NATDA Magazine www.natda.org