With the introduction of the new Norstar trailers line, Iron Bull
trailers and the Norstar truck beds were also redeveloped and
several extra standard features were introduced to both product
lines to separate them from the competition. Iron Bull dump
trailers are now built with a one-piece seven-gauge floor on 14k
and up models. Iron Bull trailers will now also come standard
with 10k Jacks and a front step. The trailer still features the classic
10-gauge side walls with seven breaks for maximum rigidity, the
516 hydraulic cylinder scissor hoist, Dexter Nevr-R-Adjust brake
axles, and a KTI hydraulic pump with wall charger are also still
standard. The Iron Bull dump trailers have also been equipped
with an I-Beam frame that adds more steel to the frame of the
trailer when compared to the lighter industry standard channel
frames. This greatly strengthens the build of the trailer and
prevents structural fatigue over time. Iron Bull trailers also feature
an industry best “IronClad Warranty.” This warranty includes a
three-year structural warranty on the Iron Bull trailer, a two-year
component warranty and one year of free roadside assistance that
extends to the tow vehicle. These standard features make Iron
Bull trailers one of the most trusted brand in today’s professional
environment with high customer satisfaction across the nation.
Norstar truck beds also saw several new features being added for
2020 models, further perfecting an already well-respected product.
All new Norstar beds will feature a standard 2.5” hitch receiver
with a 18,500 lbs. bumper tow rating and a 2 5/16” gooseneck ball
with a certified 30,000 lbs. rating. New toolbox doors with rolled
edges and integrated hinges allowing for easy and simple repairs or
replacement from damage as needed. New adjustable galvanized
aluminum tool trays in the service beds allow for tons of storage
options and new door paddle latches permit for easier operation
over our previous latching system. Norstar has raised the bar
once again on the expectations of the industry. The combined
new standard features add to the legendary strength, quality, and
styling of Norstar beds. This allows Norstar to continue to lead
the market as the standard for truck beds.
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All the new products and developments that have been happening
with the production side of Norstar are backed by a trusted and
respected dealer network, as well as a customer service team
that is always striving to go above and beyond. Lamisa Girard,
Lead Warranty Representative at Norstar believes that “excellent
customer service is an integral part of any successful company. It
is where the personality of the company can be interacted with
and a positive experience will encourage customers return to
the same company.” Norstar always treats their customers with
attention and respect. In order to continue their current growth
trajectory, Norstar is constantly looking to partner up with top
level dealers around the country to add to their valued network.
Norstar, as a company, has built a mutual trust with its existing
dealers and is always pushing to create an easier method for
customers to gain access to their local dealers, and by extension,
Norstar as well. This year, the implementation of an online dealer
site allows dealers to manage their accounts online from end to
end and for users to easily gain customized quotes from their
local dealer. The dealer site, as well as the online parts store that
Norstar launched this year, have both helped several dealers drive
up sales. Both of these developments are being continuously
updated as dealer and customer needs change so that the best
user experience can be reached. Dealers also have the ability
to submit warranty claims on the Norstar website, which are
continuously managed in a professional and expedited manner.
The engaging and motivational culture nurtured at Norstar in their
production plant in Brookston, Texas, has allowed the company to
see an impressive amount of growth as well as the opportunity
to continuously introduce new and improved products. With
over 375,000 sq. ft. of manufacturing capabilities added in the last
three years, the new Norstar trailers product line and the newly
standardized features on the Norstar truck beds and heavy-duty
professional grade Iron Bull trailers, Norstar as a company can
only continue its forward momentum. Abe Harms, CEO and
President, is confident in the company’s work force and proud of
the teams that have been assembled. Norstar has continuously
built a culture of trust, communication and transparency to attract
top performers that are eager to grow alongside the company
and continuously rewarded for excellence. “Norstar has come a
long way, but we’ve still got a long way to go. We are all looking
forward to the future as we continue building one of the best
trailer and truck bed brands on the market today while focusing
on growing the company to meet our increasing demand.”
NATDA Magazine www.natda.org