Types of Videos to Share
There are many different types of videos that can resonate with
your audience. Here are just a few ideas to help you get started:
Hosting a big event or sale? Share the details and
shoot a high-quality video on a smartphone. Then,
upload it to YouTube, share it on Facebook or
embed it in a promotional email.
Just sold to a happy customer? Ask if they’d be
willing to share their story about why they chose
this trailer at your dealership. A smartphone video
will suffice. It’s another piece of content for social
media and it’s great to add to your website.
Videos sharing a close-up look at your inventory
with a bit of dialogue describing each unit will make
great additions to your website inventory pages.
What to Advertise
Sales and event promotions make great video advertising content,
but branding and awareness-driven content can also be used for
effective video ads. A video shot around your dealership, with a
storytelling aspect from team members and customers, leaves a
big impression on a prospect conducting online research.
How to Optimize
There are several video advertising methods on YouTube, from
skippable in-stream ads that may show only the first 5 seconds,
non-skippable pre-roll ads 15-20 seconds long and more. The
method you choose depends on your strategy and goals. Like
Google, advanced audience targeting ensures your video ads are
shown to the perfect online prospects. Setting a budget that
is custom to your business goals and adjustable based on ad
performance also sets you up for success.
It’s Worth the Effort
Don’t let the idea of creating and sharing videos intimidate you.
Don’t complicate things – you probably have a good idea of what
your audience wants to see. It doesn’t need to be perfectly
produced. In fact, most people prefer to see what your business
is like in real life! If uploading and managing video ads seems
daunting, digital marketing services may help. Video is here to stay
– it’s the most appealing and engaging advertising medium. Adding
video to your marketing strategy does require extra work, but it
is worth the effort.
WhyYouTube is Important
72% of consumers say they’d rather watch a video to learn about
a product than read about it¹. Most people are visual learners
and video is even more engaging than imagery alone. Not only
is YouTube the second largest search engine after Google, but it’s
also owned by Google. Having a presence on YouTube helps your
dealership rank higher and take up more space with video results
in Google search listings.
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¹Retail Dive
For more information on Dealer Spike please visit
www.dealerspike.com or call 800-288-5917.
NATDA Magazine www.natda.org