Like many trailer dealerships, Feed World didn’t get its
start in the trailer industry. Instead, Dave Atherton’s store
started by selling feed in 1983. However, when the recession hit,
Atherton noticed the company’s feed revenue was “dropping
a little bit.” What started as a slow roll out ramped up when he ventured,
for the very first time, to the 2019 NATDA Trade Show &
Convention. There, he not only decided to add an aluminum
line from Legend Manufacturing Inc., but met with Trailer
Central about the development of a brand new website.
In the early 2010s, Atheron picked a phone call from Econoline
Trailers and hasn’t looked back. He also added Carson Trailers
to his inventory in 2015 and followed it with Five Star Trailers. “I haven’t gotten a load of trailers, yet. They’ve been great
to work with so far, though,” Atherton says of his relationship
with Legend’s staff. Their platform on ordering and quoting
trailers is incredible.”
“The NATDA Trade Show was an incredible experience—just the networking
alone was worth my time”
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NATDA Magazine www.natda.org