PIERCE is on a mission to pull for the work truck and trailer industry.
Jeff Pierce spent the summer of
1976 building a small, metal office
in Henrietta, Texas. With little
money left over to buy inventory,
Pierce scoured the classifieds on a
weekly basis to sell consignment.
With his friendly personality, a
vision to offer the best price and
guidance from his dad, George,
it wasn’t long before his new
company, Pierce Sales, became a
regional powerhouse. The company has now spent that last forty-
three years doing what it does best, serving customers through its
mantra and slogan – pulling for you.
Over the years, PIERCE evolved from a local store, to a regional
trailer manufacturer to, now, a components manufacturer on a
mission to pull for the work truck and trailer industry. The team
fulfills this commitment by offering a wide range of truck-mounted
equipment. Aside from partnering with Lodar for wireless
controls, PIERCE now manufactures winches, wired controls,
hydraulics, bale spikes, dump bed hoists and more.
However, if
you
walked
by PIERCE’S booth at the
2019 NATDA Trade Show &
Convention, there is one thing
that stands out immediately –
bright, colorful coolers. Not
only are the coolers well built
and useful, PIERCE often raffles
them off as prizes at various
events. One dealership owner,
Tom Luft of Luft Trailer Sales Inc.
in Ellensburg, Washington, won
a PIERCE cooler at the 2019
28
NATDA Trade Show – a prize with a significance that didn’t dawn
on him right away.
“When I returned to my hotel and opened my NATDA magazine
to read Jeff’s story, I realized that my new PIERCE cooler came
from the same Pierce that helped me start my successful trailer
business,” Luft said. “I bought my first four trailers for resale from
Pierce Sales in 1991.”
Though PIERCE no longer sells trailers, it’s clear to see the
company has been “pulling” for the industry for a long time.
Making the switch from local sales to national distribution was no
small task. What remains the same, though, is PIERCE’s customer
service model that boasts a 99% customer retention rate from
five-year-plus accounts. Customers, such as long-time fan Tom
Luft, head to PIERCE for the price, service, product variation and
friendly team. They stay, however, because PIERCE is pulling for
them and their business.
For more information on PIERCE, please go to
www.piercearrowinc.com or call 800-658-6301.
NATDA Magazine www.natda.org