OPERATIONS & HUMAN RESOURCES
8:30- 10:00am Tow Talk: Talking with NATDA Dealer Council Panel Discussion
9:00- 10:30am Panel: Manage by the Numbers: Margin vs. Markup in Today’ s Market
10:00- 10:45am Safety, Compliance, and Reporting, doing it right and keeping it tight
10:00- 10:45am Exit Strategies- Should I sell my Dealership? Or Let my Kids Take Over?
10:30- 12:00pm Tow Talk:“ Bridging the Gap: Customer Service Strategies for Dealerships and Manufacturers”
11:00- 12:00pm Lowering Your Insurance Through Risk Management
11:00- 12:00pm Leadership in the Trailer Industry: Building High-Performance Teams & Future-Proofing Your Dealership
12:00- 1:30pm State of the Economy: General Session
1:30- 3:00pm Tow Talk: State of the Economy
2:00- 2:45pm Maximize Wealth & Minimize Taxes with Strategic Retirement Planning
3:30- 5:00pm Women in the Trailer Industry Round Table: Real Women. Real Talk.
4:00- 4:45pm From Lead to Loss: Synthetic Fraud & Stolen Identities – How Dealerships Can Detect and Prevent Costly Scams
SALES & MARKETING
9:00- 9:45am F & I: The Profit Engine You Can’ t Ignore
9:00- 9:45am How to Move Trailers by Capturing Interested Buyers
11:00- 11:45am How to Utilize Competitive Benchmarking to Inform Digital Marketing Strategy
2:00- 2:45pm Next-Level AI for Dealerships: Smarter Sales, Better Marketing & Data-Driven Growth
2:00- 3:00pm The Digital Marketing Playbook: A Step-by-step Tow-Towrial for Trailer Dealers
3:00- 3:45pm The Science of Shopping: How To Set Your Sales Floor to Sell
3:15- 4:45pm Tow Talk: Moving Beyond the Past: A Discussion on How New Technologies Can Drive Efficiency and Growth
SERVICE & TECH
8:00- 9:30am Comprehensive Service of: Bearings, Hubs & Rotors
9:00- 10:30am Axle Suspension: Sprung, Torflex ®
10:00- 12:00pm Electric Brake Functionality & Brake Controllers
11:00- 12:00pm Hydraulics of Dump Trailers, Tilt Deck & More
11:00- 12:00pm Lifting Smart: Fundamentals and Practical Insights for Safe and Effective Forklift Selection
1:00- 3:00pm Actuator Service, Surge and Electric / Hydraulic. Air Brakes and System Troubleshooting
1:00- 2:30pm Tires & Wheels
3:30- 5:00pm Advanced Q & A for Technical Training with Bill Snider from Dexter
This schedule may be subject to change( courses may be added / removed or titles and speakers changed). For the most up-to-date schedule, course descriptions and updates, go to: natdatrailershow. com / agenda
50 NATDA Magazine www. natda. org