NATDA Magazine May/June 2024 May/June 2024 | Page 8

Advisory Council Members Featured at the 2024 NATDA Trailer Show ™
The 2024 NATDA Trailer Show™ is featuring new and innovative educational sessions called TOW TALKS to its Dealership Performance Training™ sponsored by Dura-Haul Trailers . These sessions feature a casual , moderator-led panel discussion , with open Q & A , on trending topics in the trailer industry .
Ryan Cope of our Manufacturers Advisory Council and Shane Thompson of our Dealer Advisory Council will moderate their own Tow Talks in Nashville on August 27th at Music City Center .
Bridging the Relationship Gap Between Manufacturers and Dealers 2:00pm - 2:50pm Moderator : Ryan Cope ( Liberty Trailers ) This engaging discussion focuses on optimizing the partnerships between trailer manufacturers and dealers . In this session , industry leaders will share strategies and best practices for fostering mutually beneficial relationships , improving communication channels , and aligning business objectives . From enhancing product knowledge to streamlining logistics and support services , attendees will gain practical insights into strengthening collaboration and maximizing sales opportunities . Whether you ’ re a manufacturer looking to better support your dealer network or a dealer seeking to optimize your partnership with manufacturers , this seminar offers valuable tools and perspectives to cultivate long-term success in the trailer industry .
Optimizing Dealer Sales Teams in the Trailer Industry 3:00pm - 4:00pm Moderator : Shane Thompson ( Action Trailers ) Uncover the strategies employed by experienced dealers to structure teams effectively , recruit top talent , and implement tailored training programs in our comprehensive Tow Talk . Delve into the psychology of motivation and learn how incentives and rewards drive peak performance . Explore techniques for monitoring and evaluating team performance , utilizing systems to streamline operations , and adapting to evolving trends . Through case studies and success stories , gain actionable insights to propel your dealership towards success in the competitive trailer industry .
The Dealer Advisory and the our Manufacturers Advisory Councils hope you will join them in these informative and engaging sessions . For a full list of educational sessions , go to page 34 .
WE WANT TO HEAR FROM YOU ! The Dealer Advisory Council is here to advise on issues that are most important to NATDA ™ Dealer Members . From questions on inventory management to hiring , staffing and management , this group of experienced trailer professionals is happy to share their knowledge and experience . Let us know which topics you ’ d like to see the Council address in future issues and other communications .
Contact NATDA at council @ natda . org . Please use subject line “ Advisory Council .”
The opinions here represent the diversity of opinion within the light to medium-duty trailer industry . The views and opinions expressed are those of the contributor and do not necessarily reflect the official position of the North American Trailer Dealers Association who shall not be held liable for any inaccuracies presented .
8 NATDA Magazine www . natda . org