Always be testing
If you’re not testing, you’re not learning, which is
an important part of being able to increase your
marketing effectiveness over time. After you have
established the key metrics for your business (and are using that
data to measure success), the next step is to iterate, rinse and
repeat.
Involve your customers in the
conversation and decision making
process
One of the best things you can do to create a
customer-centric dealership, one in which your
customers truly feel invested in its success, is to solicit their
feedback, perspective, stories and advice. Ask your customers
questions in the form of a quarterly or bi-annual survey to
gather feedback. Encourage employees to be engaging in dialogue
with your customers about their experience with your product,
service and dealership as a whole. Then most importantly, factor
those insights into your decision making process, product and
service-level improvements, and company-wide changes t