ume of trailers produced last year, we will more than double our
production capacity. We’ll be in a favorable position as we move
towards 2021.”
Teso’s production focus ensures his new company will be running
at peak efficiency when the economy begins to rebound. Not only
will that give Liberty Trailers a competitive edge, but it also means
the cost savings will be passed onto its dealer network.
Photos:
(1) Liberty Industries
(2) Car Hauler
(3) Flatbed
(4) Dump Trailer
In addition to the reorganization and renovation of the company’s
manufacturing process, Teso says he’s also looking to create improvements
in the manufacturer’s digital media offerings.
“We’re revamping our entire website - things that Liberty has never
done before by answering pertinent questions. What interactive
features will benefit our customers? How can customers go on
our site and design their very own trailer? How can customers
connect with a dealer through our site?” explained Teso. “We’re
living in an interactive world. People want to see before they buy.
We need to make sure Liberty helps to drive customer interaction
back through our dealer network. Liberty has grown to where it
is because of a great product paired with a loyal dealer network,
and we need to be doing everything in our power to help drive
their growth.”
Included in the rollout of Liberty Trailers new social media campaigns
will be a YouTube channel featuring new company mascot
“Larry Liberty.” The new mascot will share information on
the channel more candidly, creating an easy and relatable entry
point for end-users. The channel will cover topics such as product
walkarounds, new product releases, information on customizations,
and business information. It’ll also shine a light on the manufacturer’s
top sellers, including its dump trailers, utility trailers, and
car and equipment haulers.
The time spent expanding, honing in on production procedures,
and launching a new marketing initiative has opened up the opportunity
to do something even more innovative - redesigning some of
Liberty Trailers brand favorites.
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“We’re currently in design mode and will introduce new features in
our tilt, dump, and flatbed trailers during 2020. We must continue
to gain input from end-users and dealers to ensure we are bringing
the best trailers with the right features and options to market.
The Liberty team is looking forward to interacting with dealers
and conveying our commitment to quality and craftsmanship at the
NATDA show in September.”
Willing to pivot while amid a national pandemic, Teso has made
what could’ve been a devastating turn of events into a defining moment
for his company. With renewed and strengthened leadership,
Liberty Trailers is aiming to take the trailer industry by storm—
starting with the 2020 NATDA Trailer Show. “The NATDA Trailer
Show is where we showcase many of the design improvements we
are implementing this year.”
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www.natda.org NATDA Magazine 21