In addition to the hurdle of finding the right employees, the internet has brought with it
its own set of complications. Customers can dive deeper into product research and cut
out precious one-on-one time with a dealer, the time where a trustworthy relationship
is born.
“Some customers come in and they’re more educated than I am on the brands,” Anderson
joked. “It’s a different world. The internet can be the greatest thing in the world, or it can
be the evilest because people can simply shop by price comparison.”
Combatting this, Anderson iterates, is an everyday battle.
“I educated my employees on how to handle what I call the ‘Amazon-Effect.’ It wears
us out. You have to be more available to people. Customers are now used to ordering
something and getting it the next day, so you have to provide those services, too.”
Amid the difficulty that comes with online shopping, Cowboy Trailers has found a sweet
spot by dialing in on his customers’ needs and offering specialty parts that are difficult to
find elsewhere. Anderson takes pride in providing a unique inventory with intentional
customer care to those who shop his lot. His inventory is also rigorously inspected
before it’s released to his customers. It’s these attentive details that give Cowboy Trailers
a cutting edge.
“We have a full-service shop and parts department where our trailer purchasers are VIP
customers,” Anderson said. “They get the first choice in the shop. We make them a
priority and take care of their needs first.”
While it may seem simple in theory, Cowboy Trailers’ “white-glove” approach to its
customer base isn’t an easy thing to accomplish. However, Anderson and his prized
employees have dedicated an enormous amount of effort to the concept, ensuring their
business will thrive for years to come.
www.natda.org NATDA Magazine 17