Texting can help increase customers, drive
revenue, and grow a business by: inventory arrivals, and other details, your team can help move
customers through the buying cycle and instigate a purchase.
CREATING PERSONAL CONVERSATIONS PROMPTING ONLINE REVIEWS
The trailer industry is one built on personal relationships, and
texting takes these consumer/dealer engagements to the next
level. Customers are 7x more likely to respond to a text than
a voicemail, which initiates a two-way conversation that engaging
and beneficial for both sides. Conversations with consumers
before, during, and after they make a purchase can solidify brand
loyalty and deliver exceptional customer experiences.
TARGETING CUSTOMERS WHERE THEY
PREFER
Modern customers are well-tuned to marketing messages that
include clickbait, flashy banners, and other attention-grabbing
content. Customers are savvy enough to see through this noise,
which is why traditional channels like phone calls and emails just
aren’t enough anymore. Text messages target consumers where
they prefer and in a way that makes them feel comfortable and
understood. Trailer dealers can personalize these conversations
even further with industry-specific lingo, details, and other content
to stand out.
STREAMLINING THE BUYING PROCESS
Whether customers are coming in to buy a trailer or if they’re
just looking to rent, the myriad of options available can make
the buying process more than a little confusing. Plus, price and
availability also play a big role in purchase decisions. By sending
a text message to potential customers with promotions, new
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Trailer dealerships operate in a niche market, which makes
customer recommendations and word-of-mouth marketing that
much more important. In today’s digital world, recommendations
come via online reviews. Before deciding on a dealership to do
business with, customers can do their research online and see
what other people are saying about a dealership. Making sure
your business has a steady stream of reviews coming in, and that
these reviews are high-quality, is paramount. After a purchase,
your team can text customers a thank you and a link to a review
site asking them to leave a comment on their shopping experience.
This small detail can make all the difference.
BUILDING REPEAT CUSTOMERS
Repeat customers are a huge part of a trailer dealerships business,
and texting can lay the foundation for personal, long-term
consumer relationships. Whether you want to notify customers
of a promotion or give them updates on an order, texting takes
the guesswork and uncertainty out of customer communication.
Texting can set your business apart from the competition and turn
one-time customers into repeat customers.
Trailer dealers can use text messages as a way to deliver digital
consumer experiences and differentiate themselves from the
competition. You can learn more about how texting can help
grow your business at www.kenect.com or by calling 888-
972-7422.
NATDA Magazine www.natda.org