Trailer dealers, like other service-based businesses, are
facing new challenges when it comes to engaging with consumers.
Consumers are becoming used to a digitally-powered, tech-first
buying cycle, and traditional industries are struggling to keep
up with the changes. While most trailer purchases are made
out of necessity and need, the competition in the space makes
every single consumer touchpoint that much more critical. So,
in order to be successful, modern trailer dealers must be able
to differentiate themselves from the competition while delivering
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consumers with the digital buying experience they crave.
Texting customers is not necessarily a new concept, but it is one
that is gaining popularity in B2C industries as a way to tackle
modern retail challenges. Consumers prefer the streamlined,
direct line of communication that texting delivers over older,
clunky engagement channels like email and phone calls. More than
88% of shoppers prefer texting with vendors, and trailer dealers
can use this modern channel to engage with customers on a more
personal, digital level.
continued on page 52
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