NATDA Magazine May/Jun 2018 May/June 2018 - Page 16

The confidential survey report includes eleven key category scales to rate manufacturers, ranging from overall dealer communication to dealership warranty support. With this information, manufacturers will have the ability to review procedures and policies directly affecting trailer dealerships across the country. “We wanted to find a way to give dealers the ability to voice their opinions – in a confidential manner – directly to manufacturers. Hopefully, these manufacturers take this information and adjust their business operations to better potential areas of concern,” says Jesse Battle, NATDA Executive Director. NATDA UNVEILS NEW WAY FOR DEALERS TO IMPACT TRAILER INDUSTRY With ever-fluctuating changes in the trailer industry, the North American Trailer Dealers Association (NATDA) is excited to announce a new way for trailer dealers to have a voice with industry manufacturers through the 2018 NATDA Dealer Satisfaction Report. The 2018 NATDA Dealer Satisfaction Report is currently open to any trailer dealer interested in participating, whether a NATDA member or not. More trailer news on page 20 16 NATDA Magazine