NATDA Magazine May/Jun 2017 NM_May2017_Final - Page 12

THREE MORE DEALERS SHOW #NATDA SUPPORT Burdette Bros Inc., Ludens, Inc. and The Trailer Connection, LLC showed their feelings towards the NATDA by placing the Proud Member logo on their social media site and website respectively. The NATDA Proud Member Program is a year-long cross-marketing promotion with dealers across the country. To date, over 120 dealers have participated in the program this year. Kenda Tires, Official Partner of the Cleveland Indians Building off of strong brand partnerships with the Cleveland Cavaliers and the Columbus Blue Jackets, Kenda Continues to expand their sports marketing efforts. The Cleveland Indians and Kenda Tires have announced a corporate partnership and Kenda Tires will be an Official Partner of the Cleveland Indians through the end of the 2017 season. Under the terms of the agreement, Kenda will receive TV-visible branded home plate signage as well as baseline signage. Burdette Bros Inc Clarksburg, MD “We are excited to announce our sponsorship with the Cleveland Indians,” said Jimmy Yang, Kenda’s president. “The MLB and the Cleveland Indians organization has always had a strong image and presence in the Ohio market and last year’s appearance in the World Series put the Indians on the world stage. We are always looking for opportunities to connect our brand not only in America, but also across the globe to our Global Headquarters in Taiwan and all 100+ countries in between that we serve.” Indians Senior Director of Corporate Partnerships and Premium Hospitality Ted Baugh said, “We are excited to add Ohio-Based US Headquarters Kenda Tires to the Indians team in anticipation of another exciting season at Progressive Field. We appreciate Kenda’s strong support of the Indians to deliver their marketing objectives to Indians Fans everywhere.  We look forward to working together closely with them this season and beyond.” Ludens, Inc. Humboldt, SD The Trailer Connection, LLC Rocky Mount, VA CURT Announces Roch Lambert as New CEO CURT Manufacturing announced the appointment of Roch (Rock) Lambert, as the company’s new Chief Executive Officer, effective March 13, 2017. Lambert will succeed, Greg Hooks, who will continue to serve as a member of CURT’s Board of Directors.   Lambert has more than thirty years of experience in leadership roles in the durable consumer goods environment. He spent many years with the BRP Group (Ski Doo Sea Doo) and his earlier career includes positions such as Plant Engineering Manager, Operations Vice President, Vice President & General Manager and CEO with P&L responsibility of more than one billion in annual revenue. He has spent the last twenty years of his career in senior executive-level roles, serving on several industry boards of directors, including most recently as CEO & Chairman of the Board for RBH/Beneteau Group (Four Winns, Glastron, Scarab and Wellcraft). More trailer news on page 14 12 NATDA Magazine