website to differentiate yourself and show that you offer superior value include the“ History” or“ About Us” section( s) of your site. Maybe you’ re the oldest, most recognized, or most celebrated dealership in your area. Or, maybe you’ ve won awards in the trailer industry. Share the things that make your dealership stand out.
Another way to differentiate yourself and prove why you’ re the better choice is by displaying your expertise. Maybe you have local news articles about your business that you can link, or a blog that you can integrate into your website. Providing proof of your expert knowledge in the industry will build trust between you and your online visitors, and it’ s an effective way to show them that you are most worthy of their business.
What it ultimately all comes down to? Directing both your website’ s design and content toward what your customers want. The layout and navigation options on your site should be intuitive for your visitors – meaning they shouldn’ t really have to think about it, but move naturally around your site to view the inventory they’ re interested in and gather the information they need. The content on the inner pages of your site should be less focused on selling and more focused on answering any questions your customers may have. In turn, that will make it easier to sell to them!
A seriously interested buyer who visits your website will submit a lead, or later come into your store, because your website will convince them to do so. The customer will clearly see that your dealership is a good fit for their needs, and that puts you at a major advantage over the dealership down the road with a poor-quality website – or maybe even no website at all. An attractive, easy-to-navigate website with responsive design is key to the success of your business as the world moves more and more towards digital. It goes beyond simply driving traffic to your website. Answer your customers’ questions when they visit your site and watch your conversion rates soar.
Dealer spike is a world-wide digital advertising company focused on helping dealers increase sales and service profitability through online digital advertising and training.
For more information about Dealer Spike, please visit www. DealerSpikeTrailer. com or call 800-288-5917.
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