Has your dealership won awards or
been recognized by the industry or
your community? Don’t just share dates
and names; add a line or two detailing
why that recognition was particularly
meaningful to your dealership.
Does your About page invite readers to
come in and experience the dealership
for themselves, and does it assure them
that their visit will be easy and fun?
People like to do things that are
easy and fun. The thought of being
pressured to buy something they don’t
want doesn’t sound easy or fun, but
that’s an unfortunate perception of
dealerships. Help potential customers
feel comfortable with calling or coming
in to the dealership by telling them
what to expect. If you use a guided sales
process, explain that your sales people
will carefully assess customers’ needs; if
you allow customers to browse on their
own, let users know that your team will
happily answer any questions. The goal is
to let customers know that no matter
where they are in the buying process,
they are welcome in your dealership.
Your dealership’s About page should
be unique to your company and give
readers a sense of your company
culture, history, and values. If it’s been
a while since you revisited the copy on
that page, why not make that your next
website improvement project?
About the Author: Rachaelle Lynn is Google
Certified in Analytics and AdWords and
has over 12 years of experience in website
development and digital advertising,
including e-commerce, SEO, PPC, and social
media. She has helped many businesses,
from small local companies to large
international organizations, establish online
presences and leverage them to increase
revenue.
www.natda.org
NATDA Magazine
29