EVENT HIGHLIGHTS
Dealer Education Program Sponsored by Dura-Haul Trailers, the program offered Tow Talks and sessions covering topics such as technology and AI in sales and operations, dealership succession planning, recruiting and retaining employees, and measuring service productivity. Industry experts such as Sara Hey from Bob Clements International, Kent Lewis from FreeGren, and Jeff Robertson from Jeff Robertson Consulting shared their invaluable insights.
Technician Training The event provided the most expansive hands-on technician training curriculum NATDA has ever hosted. Partnering with Dexter ®, technicians had the chance to earn credit towards the certification. One attendee shared,“ Our whole lot crew is here... they are so excited because these guys know a lot already about how to fix everything. They came to me and they said,‘ yeah, we learned something new’. And that was really exciting.”
Technology-Driven Expo Hall The expo hall featured interactive displays and demonstrations of groundbreaking products, design enhancements, and partnerships from trailer and truck bed manufacturers, as well as related industry vendors. Attendees were guaranteed to see the latest innovations, as companies were required to showcase new technologies. continued on next page
www. natda. org NATDA Magazine 33