HOW AI AND CHATGPT ARE TRANSFORMING THE INDUSTRY
Action Step: Implement AI-powered email or SMS follow-ups that engage customers automatically after their initial inquiry, keeping your dealership top-of-mind.
3. AI as a Training Tool for Employees Instead of flipping through manuals or searching for answers, dealership staff can use AI to instantly access product specs, financing details, and troubleshooting guides— turning AI into a real-time sales coach.
Action Step: Use AI-powered knowledge bases or chat assistants to provide on-demand training and support for your team.
4. Custom AI Solutions for Dealerships No two dealerships are the same, and AI can be customized to match specific inventory, pricing structures, and customer demographics. When integrated with CRM and inventory management software, AI can provide tailored recommendations and automate administrative tasks. Action Step: Evaluate how AI can integrate with your existing dealership management software( DMS) to automate repetitive tasks and improve customer interactions.
5. Getting Started with AI in Your Dealership Many business owners worry AI is too complex, but getting started is easier than you think. The key is to start small and focus on one area where AI can have the most impact, such as customer inquiries or lead follow-ups, and expand from there.
Action Step: Identify your dealership’ s biggest bottleneck and test AI-powered solutions to address it. The results might surprise you.
The Future is Here— Are You Ready? AI is no longer a futuristic concept. It’ s a must-have tool for dealerships looking to stay ahead of the competition. Whether it’ s streamlining customer service, boosting sales, or training employees, ChatGPT and AI-driven tools can give trailer dealerships the edge they need to thrive in an evolving marketplace.
Want to see AI in action? Visit www. jeffreyrobertson. com / trailer-dealership-training. coaching / to explore chatbot demos designed specifically for trailer dealerships.
Stay tuned for upcoming educational offerings at the NATDA Trailer Show, coming to Nashville August 26-28! Don’ t miss your chance to learn from industry experts— exciting announcements are coming soon!
20 NATDA Magazine www. natda. org