The trailer industry has long relied on traditional sales strategies, word-of-mouth marketing, and personal relationships to drive business. But in today’ s fast-paced digital landscape, customer expectations are shifting. Buyers now demand instant responses, seamless online interactions, and personalized service things that artificial intelligence( AI) can deliver at scale.
At the 2025 NATDA Trailer Tech Expo, I had the opportunity to share how ChatGPT and AI-driven automation are transforming trailer dealerships. Here are the biggest takeaways from my presentation, along with actionable steps to help dealers implement AI in their businesses today.
1. AI-Powered Customer Engagement Customers expect quick answers, whether they’ re asking about trailer availability, financing, or service appointments. AI-powered chatbots can instantly respond to inquiries 24 / 7, ensuring no lead goes unanswered. By handling basic questions and scheduling appointments, AI frees up dealership staff to focus on closing sales and building relationships.
Action Step: Start by adding an AI chatbot to your website to handle FAQs, direct leads to sales reps, and assist with financing pre-qualification.
2. Streamlining Sales & Lead Nurturing Many dealerships lose potential customers simply because they don’ t follow up fast enough. AI can automate lead responses, send personalized follow-ups, and even qualify leads before they ever speak to a salesperson. continued on page 20
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