customers by engaging with them on social media . Post engaging content on your social channels and provide resources to learn more and explore a possible purchase .
Consideration
Aptly named , this stage of the buyer ’ s journey is when shoppers begin to seriously consider their options , including what and where to buy . Make sure that your digital storefront is delivering the kind of shopping experience your potential customers expect .
As the shopper journey eventually leads to your website , give potential customers all the inventory information they want . That includes high-quality photos , special details about each unit , and the ability to compare inventory easily .
Evaluation
When it comes down to decision-making time , you can influence your shoppers to come to your dealership with the right mix of marketing tools . Consider automating your email marketing to re-engage website visitors with special offers or discounts that are personalized to their interests .
This is also the time when your customers will read online reviews about your dealership and the products and services you sell . Use reputation management services to ensure that your shoppers receive the right impression of your dealership . Online retargeting ads are also a great way to remind your customers about your dealership as they search online . customers engaged with your dealership by delivering service reminders and a sincere thank you . These automated emails can also inform your customers about future opportunities on related parts , inventory , and even new units .
A Cohesive Marketing Strategy
With the right mix of integrated marketing tools , you can be there for shoppers at every step of the modern buying journey . You can deliver the streamlined shopping experience consumers want while giving your dealership an advantage over your competition .
If you ’ re interested in learning about the future of integrated marketing and creating a cohesive marketing strategy , come see Dealer Spike at the 2024 NATDA Trailer Show in August to learn about our latest digital solutions .
About Dealer Spike Dealer Spike is a leading provider of digital marketing and e-commerce solutions for the powersports , RV , marine , and agricultural industries . With a comprehensive suite of products and services , including website design , inventory management , and online advertising , Dealer Spike empowers dealerships to succeed in the digital age .
About LeadVenture : LeadVenture is a market leading SaaS company providing digital dealer solutions across 10 distinct brands and industry verticals including powersports , marine , RV , independent auto , agriculture and more .
Purchase
Your marketing strategy should extend through the purchase and post-purchase experience . With payment and financing tools , you can give your customers a great purchase experience that can influence online reviews and word-of-mouth recommendations .
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Personalized follow-up emails after purchase can also keep
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