NATDA Magazine March/April 2021 | Page 31

“ The poly-sided stake body is the preferred body by most companies in our region and many of the largest national landscaping companies ,” explained Biehle . “ We offer high-quality sections , customizable as wood , steel or , more unique to us , poly sections . We also offer swing rears and sides , which are invaluable to landscapers and other industries , as well as wood , metal , or metal-over-wood flooring options .”
Though the company offers a plethora of customization options , the employees of Riechers pride themselves on maintaining short lead times for its dealer base – even in a pandemic .
“ We don ’ t build until the customer tells us what they want because we build based on the customer order ,” explains Biehle . “ We ’ re very proactive in making sure we have the product we need to fill orders to maintain our lead times .”
From beginning to end , the company focuses on serving its dealers , and supporting them with excellent service before and after the sale . The company ’ s staff has always been sure to take care of any questions or issues immediately , ensuring that the end-consumer has a wonderful experience with their dealer .
Biehle says , “ We add customers frequently , but the bulk of our business comes from legacy customers . They have had our truck body for years and come back for new items again and again . They buy one or two beds from us and then upfit their entire fleet . They would not do that without the level of quality and customer service we provide .”
To provide an even deeper level of service , Riechers provides additional guidance in the form of onsite training with the dealership . Dealers are also provided with a guide , explaining the basics of the upfitting process and installation recommendations . Thanks to the recent mass-introduction of digital meeting software , Biehle ’ s staff now even works through customer needs over the phone or Zoom conferencing .
Biehle says that he is excited for the company to attend this year ’ s 2021 NATDA Trailer Show , where it will showcase their poly-sided aluminum stake body and an all-new HD Flatbed truck body .
“ The new HD Flatbed series is a product line that we developed specifically for trailer dealers . We are excited to start building relationships and synergy with the many dealers of the association ,” Biehle says . “ We look forward to offering them new , complimentary products to help grow and expand their business , especially since truck body sales and upfitting has been brought to the forefront of the industry .”
Riechers Truck Bodies ’ core principles have led to high-quality , durable truck beds , but its exceptional customer support has created a legacy of repeat business for its regional distributors . Though it may be the company ’ s first year at the NATDA Trailer Show , it appears Riechers ’ values will keep it in the limelight of the industry far into the future .
For more information on Reichers Truck Bodies , please visit riechers . com
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