trailers to our manufacturing facility in Tennessee , we can serve the Eastern market quicker .”
Manufacturing facilities are not the only area in which the company goes above and beyond . DuraHaul ’ s committed engineering and manufacturing team puts extra emphasis on engineering and testing to ensure the trailers ’ design and features keep customers on the road .
“ We want our customers to feel comfortable with what they are getting ,” Cairns explained . “ It ’ s something we put out there so customers know what they are getting into before they buy a trailer . Whether it ’ s an owner ’ s manual or a warranty , we go the extra mile .”
DuraHaul has been successful in managing orders through its Continuous Inventory Management Program , an automatic replenishment system that sends the company updates about dealers ’ inventory . Through the program , the manufacturer can be sure dealers have continuous product .
“ In a time when many dealers have been hurting to get product , we took it upon ourselves to carry the risk associated with keeping inventory ,” Friesen said . “ That way , our dealers are not left waiting for product . It ’ s been huge for them . At the end of the day , success for our dealers is success for us . The more intune with their needs we can be , the more we can grow .”
Luckily , DuraHaul continues to expand its dealer base with businesses who service their customers best . The company ’ s search is open to high-quality , reputable dealers who accurately represent the DuraHaul brand .
“ Everybody always wants more sales ,” remarked Friesen . “ If your only goal is sales , though , you ’ re going to have some collateral damage .”
For DuraHaul , it ’ s crystal clear that quality is top priority .
“ The product is going to last ,” Cairns concluded . “ That ’ s what we ’ re all about .”
www . natda . org NATDA Magazine 47