NATDA Magazine Mar/Apr 2019 NM_Mar2019_Final | Page 23

Today’s digital world makes platforms like dealership websites, search engines, and social media crucial pieces of marketing strategy. With the popularity of digital marketing continuing to rise, the typical customer journey looks much different today than it did even a few years ago. Even though digital marketing has taken on such a prominent role, it’s important not to forget about connecting with customers based on the actions they take in person. The best way to connect the dots between digital and in-person marketing? Geofence Targeting. Join our webinar to learn more: • What is Geofence Targeting? • What role does Geofence Targeting play in today’s digital-first world? • What are the benefits of using Geofence Targeting as a trailer dealer? • What kinds of results have similar dealerships seen using Geofence Targeting? Dealer Spike will explain the technology and strategy behind Geofence Targeting in a way that makes sense to today’s trailer dealer. In addition, there will be live examples to show exactly how Geofence Targeting works. You won’t want to miss this in-depth look at an exciting new advertising tool for dealers to drive results! Date / Time: March 28, 2019 2:00 PM EST Speaker: Lauren Labunsky, Public Relations Manager at Dealer Spike To register for Connect the Customer Journey with Geofence Targeting, please visit www.natda.org/dealer-education. www.natda.org NATDA Magazine 23