In this example, we suggest 78 ads because in December 2016, dealers received 1.55 leads / ad. If your dealership has a 5 % close ratio, you would need to generate 120 leads. 5 % of those 120 leads is 6 trailers.
Here is the formula to make it even easier:- 6 units to sell /. 05 close ratio = leads needed- Leads needed /. 1.55 avg. leads per ad = ads needed- Ads needed x $ 5 / ad = TOTAL CRAIGSLIST BUDGET
As you know, advertising means spending money to make money and it’ s important you do your due diligence to understand what marketing sources are driving not only the most traffic, but leading to the most sales.
Keep in mind, the data we analyzed only shows leads that came in through calls, texts, emails, credit applications and form fills for Trailers. We didn’ t analyze walk-in traffic as we don’ t record that data so that means your potential to make money from Craigslist is even higher!
If you are interested in discovering more about how Craigslist can generate profit for your dealership, at a very low cost / lead, visit lotvantage. com or call 1-888-569-3865.
www. natda. org NATDA Magazine 23