In the first quarter of 2025, the trailer industry saw a-6.83 % year-over-year( YoY) decline. Last year, in the first quarter of 2024, the YoY decline was slightly steeper at-7.26 % growth.
Category Performance: New Trailer Sales
Performing with the Market
• Open:-6.08 %
• Enclosed:-4.42 %
Underperforming against the Market
• Boat:-12.37 %( Underperforming)
• Livestock:-11.87 %( Underperform ing)
• Horse:-7.53 %( Underperforming)
Regional Performance: Where Demand is Rising & Falling While the overall numbers show a slight decline, some markets are significantly outperforming the national average, creating growth opportunities. However, other markets are experiencing steeper declines, indicating potential challenges for dealers.
Top Growth Markets for New
Trailers: First Quarter of 2025 1. Greenwood, SC → + 211.11 % YoY 2. Jackson, TN → + 207.00 % YoY 3. Columbia, MO→ + 81.33 % YoY 4. Eureka, CA→ + 73.68 % YoY 5. Lawton-Duncan, OK → + 52.54 %
YoY
Length Group Performance for Trailers The following data outlines the yearover-year growth trends across various Trailer length groups, showing the percentage changes for each category over the first quarter of 2025.
Growth in Length Groups
• 0-8 feet:-6.95 %
• 9-16 feet:-7.72 %
• 17-20 feet:-2.86 %
• 21-30 feet:-6.61 %
• 31-40 feet:-3.51 %
• 41 + feet:-12.16 %
Stay Ahead with Data-Driven Insights There’ s always more to the data than whether the industry is up or down. By peeling back the layers, you uncover new opportunities to act strategically.
Want deeper insights for your market? Visit Statistical Surveys to access industry data that helps drive better business decisions. www. statisticalsurveys. com
* USA New Trailer SSI Data from Jan 2025- Mar 2025
Declining Markets for New Trailers: First Quarter of 2025 6. Bartlesville, OK →-77.27 % YoY 7. Knoxville, TN →-57.01 % YoY 8. Jacksonville, NC →-52.19 % YoY 9. Sumter, SC →-44.62 % YoY 10. Fond du Lac, WI →-38.61 % YoY
86 NATDA Magazine www. natda. org