Nikki Hatfield recently shared real-world social media strategies during a NATDA online event hosted by the Women in the Trailer Industry Committee. Her session focused on helping trailer businesses grow their digital presence with clear, consistent content— and without relying on trends or short-cuts.
You don’ t need to go viral to win on social media. For trailer professionals looking to grow visibility and drive real engagement, it’ s not about posting every day or jumping on every new platform. What matters most is showing up consistently— with a clear plan, purposeful messaging, and content that makes your business stand out for the right reasons.
In today’ s market, customers are doing more research than ever before they walk onto a lot. Your online presence is your first impression for many customers. Whether you’ re trying to move inventory, bring in customers, or hire new techs, social media gives you a way to stay top of mind.
What to Post( and What Works) Don’ t overcomplicate your social media. The highest-performing content for trailer dealers includes:
• Product Spotlights: Show your products and tell people why they matter.
• Customer Testimonials: A quick quote and a photo goes a long way.
• Behind-the-Scenes: Show your audience how things work and what makes your business different!
• Team Introductions: People like buying from people, let them meet your team.
Carousels, short videos, and photo posts that look and feel real— not staged— are pulling the best engagement in 2025. Skip the polished stock photos and focus on highlighting what makes your business unique.
Tips to Keep It Going Dealers don’ t have extra time to spare, which makes burnout one of the biggest challenges with social media. These four tactics will keep your workflow manageable:
• Batch content once a month: take a day to create, then schedule it out.
• Use a simple calendar to stay organized( even a whiteboard works).
• Repurpose top posts: if something performed well last quarter, bring it back.
• Outsource or automate parts of the process if you’ re stuck.
Build Relationships Before the Sale The end goal isn’ t just likes on social media, it’ s the trust your audience has in you.
The most successful dealers and industry professionals on social media aren’ t just selling trailers; they’ re building a highly engaged following. They’ re having conversations, showing personality, and showing up even when they don’ t have a promotion to push.
Add clear calls to action in your posts(“ Message us to learn more” or“ Tag someone who needs this”) to boost engagement. Most importantly-- don’ t forget to reply when someone comments; your response is part of the customer’ s experience.
Final Takeaways Social media doesn’ t need to be complicated, but it does need to be consistent. Set a clear goal: whether it’ s bringing in foot traffic, attracting new hires, or improving customer loyalty, and build your strategy around that. When you focus on showing the real people, products, and value behind your business, you give your audience a reason to keep paying attention.
Interested in joining in the conversation? Keep up with the Women in the Trailer Industry by joining the committee on Facebook and LinkedIn. Scan the QRs to join!
About Nikki Hatfield Nikki Hatfield specializes in helping businesses grow through strategic social media marketing and impactful visual design. Previously with Diamond C Trailers, Nikki now co-owns H & H Marketing Team, a digital marketing company dedicated to empowering businesses with effective marketing solutions.
With over 7 years of experience in digital marketing, Nikki’ s expertise lies in social media strategy, graphic design, and creating intentional, human-centered campaigns that foster genuine connections.
82 NATDA Magazine www. natda. org