In the heartland of America , the founders of Terran Industries — passionate , self-made entrepreneurs — embarked on a transformative journey . After building a successful axle component company , the team combined their collective axle experience to develop customized product solutions for the RV and trailer industry . With decades of experience in axle components , Terran would now provide assembled axles to the RV and trailer manufacturers .
Terran believed the industry needed a reliable partner to supply a standard , yet complex and critically important component : axles . Manufacturers cited persistent supply shortages , quality issues and a lack of support from their axle suppliers . With these insights , Terran Industries engaged in a multi-year effort to build a platform and team to address these concerns and offer product solutions .
Terran ’ s founders were committed to building a company tailored to the needs of the industry . This meant regular meetings and ongoing communication with RV and trailer manufacturers . Instead of pushing forward with aggressive tactics , Terran focused on addressing manufacturer frustrations with existing suppliers by working in partnership . As customer feedback drove new product solutions , Terran , RV and trailer manufacturers became trusted partners . They focused on customized solutions and tailoring products to meet each customer ’ s needs , rather than a one-size-fits-all approach .
64 NATDA Magazine www . natda . org