NATDA Magazine July/August 2022 | Page 61

Early Trailer Sales Anne & Jack Cayton of Early Trailer Sales in central Texas had been receiving inquiries to their dealership regarding refrigerated trailers starting around 2019 . While they never considered this type of line for the dealership , the requests could not be ignored . After receiving some marketing material , they decided to reach out to Polar King Mobile to assess if there was an opportunity to diversify their offerings . As it would turn out they were quite impressed with the quality of the product and the profit margins were very attractive , so they became Polar King dealers and received the first shipment of three trailers in February of 2022 . They never imagined that they would sell through so quickly and they would be re-ordering three more trailers in April for a May delivery . As surprising as that was , all of trailers in the second delivery sold as well and they are now waiting for the third delivery of three trailers . The customers include a bakery , grocery store , two pre-packaged food businesses , an ice delivery company , and a florist . “ This has been a real opportunity to generate extra revenue with businesses we would have never sold trailers to ,” said Cayton . When asked how the experience has been working with Polar King her response was “ Exceptional , the customer service and follow through of our reps has been amazing , we feel like we have a “ partner ” in a sense , that will help us be as successful as possible ”. The Cayton ’ s are even buying one to have as a rental for their lot .
4 State Trailers When John Miller of 4 State Tailers was first approached about selling Polar King Mobile trailers , he was skeptical about the prospect to say the least . However , keeping an open mind he went to the 2021 NATDA Tradeshow where he was able to see the units in person and talk with the representatives . Still skeptical , he would soon find out that virtually none of the manufacturers were taking on new dealers or had inventory to sell because of supply chain issues , so his options to purchase inventory would be very limited . Polar King Mobile had no supply chain issues and was in-stock with trailers and ultimately Miller decided to take a chance a purchased his first three trailers . They arrived in October of 2021 . Then much to his surprise in one week in November he sold all three units . Encouraged by the sales he ordered his next three which arrived in late December . Things were a bit quiet for about a month and then in one month sold the next three trailers , so of course he ordered three more . Since becoming a Polar King Mobile dealer in October of 21 , 4 State Trailers has sold 14 Polar King Mobile trailers . “ We couldn ’ t be happier said Miller , we almost passed on this opportunity because we didn ’ t have a good understanding of the potential need . Now were selling to companies that would never have given us a second look for the standard inventory we carry ”. Miller says food delivery has been a big part of the sales but has also sold to rental companies and flower shops . “ This is exciting , it ’ s hard to find products to sell that have good profit margins and bring completely new faces to your business , the Polar King Mobile trailers are doing just that ”.
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