NATDA Magazine July/August 2022 | Page 12

ACQUISITIONS AND EXPANSIONS

NATDA NEWS

The NATDA reintroduced an easily implementable tire and wheel warranty program , provided by Nation Safe Drivers ( NSD ), that creates a profit center for dealers while insuring their customers .

NEW PRODUCTS AND UPDATES

GEN-Y Hitch debuted its new Phantom Drop Hitch and redesigned its RV line of hitches , the EXECUTIVE , to create a more enjoyable towing experience .
Aluminum Trailer Company ( ATC ) broke ground on a new 221,000 square-foot facility at its home in Nappanee , Ind ., which will be the new location for the company ’ s headquarters as well as its RV division .
Lippert Components , Inc . ( Lippert™ ) introduced its new CURT ® CrossWing™ 5th wheel hitch , which packs a 20,000-lb . towing capacity into one lightweight hitch .
American Trailer World ( ATW ®) announced an all-new partnership with Tiger Cranes , aligning two of America ’ s leaders in crane body design and distribution .
R & R Marketing Consultants Inc . ( RRMCI ) has been chosen by GEN-Y Hitch to provide sales and marketing services throughout the United States and Canada .
Wil-Ro , Inc ., a leading truck body manufacturer based in Gallatin , Tenn ., inked three new distributor partners in the first quarter of 2022 , targeting strategic markets in the West that are poised for growth opportunities .

AWARDS AND RECOGNITIONS

ASA Electronics ® hired Rachel West as the Marketing Director for ASA Electronics ® after Monica Pletcher ’ s retirement .
Motility Software Solutions announced a new version of Lot Metrix , a location-based inventory management platform that revolutionizes RV dealerships with multiple locations and profit centers .
PJ Trailers collaborated with Demco to announce the release of the Demco EZ Latch Gooseneck Coupler in conjunction with its upgraded Low-Pro Flatdeck with Duals ( LD ).
Suburban , an Airxcel brand , announced a key expansion to their water heater product line with the new IW42 , a 42,000 BTU / h on-demand water heater that utilizes standard component sizes for easy installation .
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