4 Essentials to Increasing
Service Profits
is safe? Probably not. A service advisor does and he or she
communicates it to the customer.
Here are three ways that your service advisor can increase
your sales per repair order without adding a dime to your
budget.
1) Walk Around Inspections – Your Service Advisor should
perform a walk-around inspection of the unit with the
customer, looking for visible signs of needed repairs or services
and making recommendations for completion during the visit.
2) Printed Maintenance Schedule – Service Advisors need a
printed maintenance schedule for each type of unit you service
based on time and/or usage. This “maintenance menu” should
be presented to every customer on very visit, so they can
maintain their units in ‘like new’ condition to maintain the
manufacturer’s warranty.
3) Printed Inspection Report – Every technician should complete
a printed inspection on every customer’s unit on every visit.
Get More Customers in the Door
Start generating more repair orders by bringing in more service
customers to your dealership. That starts with scheduling. By
positively addressing the questions below, your dealership will
have a better understanding of how to get more customers
through the door.
How long do your customers have to wait to schedule
a service? Every day they wait lowers your ability to
grow.
Are your technicians producing at least 40 collectible
hours per week?
Are your technicians paid on performance?
Are your service advisors paid on total labor and parts
sales?
Do you have the capacity to add more technicians?
Have you implemented extended hours to become
more convenient for your customers?
NATDA Dealership Performance Training includes
online modules and documented processes, so dealers
can improve every aspect of their dealership – from
the parts department to trailer sales. For more
information and to sign-up, please contact NATDA at
727-360-0304.
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NATDA Magazine www.natda.org