NATDA Magazine July/Aug 2019 NM_July2019_FINAL | Page 48

It’s easy to spot a Big Tex trailer: That stocky, number of choices in nearly all aspects of life, whether searching bright-yellow lettering practically glows against the black iron frame, alerting bystanders that a powerful workhorse is on the scene. It’s a confident move, asserting one’s brand name so loudly and so clearly. And it’s no mistake that the logo has become a symbol of hard work all across America—rather, it’s the product of considerable time, investment, sweat and perseverance. In communities small and large, Big Tex trailers are trusted with important jobs, day in and day out. Seen in fields and farmlands, at construction and demolition sites, in backyards and at ATV tracks, the bold yellow Big Tex logo is a familiar and indispensable part of countless tasks. Because that name, that yellow logo, stands for so much more than any single trailer. Big Tex is and has always been a brand that wants to make the best trailer, for the best value, and make sure that trailer is available precisely when and where you need it. Thanks to its strategic, widespread distribution and the nation’s largest in-stock inventory, Big Tex is able to meet the needs of its dealers and customers more effectively than any other brand. In fact, the brand itself is among the most powerful tools in a dealer’s arsenal. Customers today are confronted with an overwhelming 48 for a trailer, a smartphone or a place to grab dinner. A familiar brand name is a reliable shortcut that aids in their decision-making and boosts confidence in their choice. A recent global Nielsen survey found that 59% of customers prefer to purchase new products from brands familiar to them. By carrying the most- recognized name in the trailer industry, Big Tex Trailers dealers give themselves an advantage right out of the gates. And Big Tex invests in cultivating that familiarity by leveraging all of the high-tech tools at its disposal: Across online display advertising, paid search, social media and Craigslist, Big Tex combines its trailer industry expertise with powerful artificial intelligence to refine its marketing algorithms in real time. More customers are researching and shopping online than ever before; Big Tex is committed to capturing mindshare and drawing the most qualified leads into dealer showrooms from coast to coast. Once they reach those showrooms, they’re more likely to find the specific trailers they need, thanks to the brand’s broad diversity of products and sustained inventory availability. So not only do customers ask for Big Tex trailers by name, but they also get them quickly and put them to work with confidence. Every Big Tex trailer on the road is another rolling billboard for success. NATDA Magazine www.natda.org