It’s easy to spot a Big Tex trailer: That stocky, number of choices in nearly all aspects of life, whether searching
bright-yellow lettering practically glows against the black iron
frame, alerting bystanders that a powerful workhorse is on the
scene. It’s a confident move, asserting one’s brand name so loudly
and so clearly. And it’s no mistake that the logo has become a
symbol of hard work all across America—rather, it’s the product
of considerable time, investment, sweat and perseverance.
In communities small and large, Big Tex trailers are trusted with
important jobs, day in and day out. Seen in fields and farmlands, at
construction and demolition sites, in backyards and at ATV tracks,
the bold yellow Big Tex logo is a familiar and indispensable part of
countless tasks.
Because that name, that yellow logo, stands for so much more than
any single trailer. Big Tex is and has always been a brand that wants
to make the best trailer, for the best value, and make sure that
trailer is available precisely when and where you need it. Thanks
to its strategic, widespread distribution and the nation’s largest
in-stock inventory, Big Tex is able to meet the needs of its dealers
and customers more effectively than any other brand.
In fact, the brand itself is among the most powerful tools in a dealer’s
arsenal. Customers today are confronted with an overwhelming
48
for a trailer, a smartphone or a place to grab dinner. A familiar
brand name is a reliable shortcut that aids in their decision-making
and boosts confidence in their choice. A recent global Nielsen
survey found that 59% of customers prefer to purchase new
products from brands familiar to them. By carrying the most-
recognized name in the trailer industry, Big Tex Trailers dealers
give themselves an advantage right out of the gates.
And Big Tex invests in cultivating that familiarity by leveraging all of
the high-tech tools at its disposal: Across online display advertising,
paid search, social media and Craigslist, Big Tex combines its trailer
industry expertise with powerful artificial intelligence to refine its
marketing algorithms in real time. More customers are researching
and shopping online than ever before; Big Tex is committed to
capturing mindshare and drawing the most qualified leads into
dealer showrooms from coast to coast.
Once they reach those showrooms, they’re more likely to find the
specific trailers they need, thanks to the brand’s broad diversity
of products and sustained inventory availability. So not only do
customers ask for Big Tex trailers by name, but they also get them
quickly and put them to work with confidence. Every Big Tex
trailer on the road is another rolling billboard for success.
NATDA Magazine www.natda.org