P
rior to 2000, Earnest White was firmly embedded in the
footwear business. As that industry moved overseas,
though, Earnest and his brother sought out a new venture. The
pair started buying and selling trailers in smaller increments
and realized that the trailer industry was the perfect fit for
them.
The incremental trailer business, known as White’s Service
and Supply, eventually grew too large for the brothers to
handle. The two brought on a third partner and, in 2010,
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WSS Trailers was formed. In the eight years since, things have
indeed changed. Earnest bought out his brother’s portion of
the company and the third partner eventually retired. Now,
Earnest and his wife, Yvonne, handle the dealership alone and
have turned it into a booming business in Burleson, Texas.
For the Whites, there isn’t a “secret to success.” If anything,
there’s only one core motive behind their dealership’s actions:
honesty.
NATDA Magazine www.natda.org