Advantage WebConnect module also includes an integrated Inventory Management System( IMS) for dealers to manage and promote their inventory. Big Tex reports that 60-75 % of pageviews on trailer retailer sites occur on inventory pages, underscoring the importance of keeping listings up-to-date. Big Tex helps the process by loading products, specs and photos into dealer inventory automatically when shipments leave their factory, reducing the workload for dealers. Non-Big Tex products are quick and easy for dealers to load, too, according to Big Tex, which reports that about 50 % of the products loaded into the IMS on dealer sites this year are non-Big Tex items.
Big Tex has built more than 100 new dealer sites in 2018, with many of the sites performing better and generating more leads than some of those offered by paid solutions like Trailer Central or Dealer Spike. Plus, Big Tex is uniquely able to leverage their brand awareness and search engine credibility to drive additional traffic to dealer sites on the platform. Big Tex says they’ re continuing to invest in the platform, with web analytics and integrations between inventory listings and buying portals, like Craigslist, on the near horizon.
CONVINCE Increasing leads is a great first step, but you still need to convince them you are their trailer solution. The number-one asset of most businesses is its people, and the Dealer Advantage Convince module invests in your people to make them an even better asset. Creating a top selling and servicing staff takes work and can cost a lot.
Big Tex dealers can take advantage of ATW University, a professional-grade, no-cost training solution that increases product and sales knowledge, so they will be more successful. That makes everyone more money, which improves retention and morale. The free ATW University training also offers courses on safety, and even lets you track the progress of your staff.
“ We offer a deep collection of training materials, with modules focused on the general selling process and additional modules on specific products and product categories,” said Bradley. He reports that more than 100 salespeople from independent dealerships completed full courses in the first quarter of 2018 with overwhelmingly positive feedback.
CLOSE Finally, Big Tex Dealer Advantage includes the Close module to help you close those customers you’ ve attracted and convinced to do business with you. There are volume, inventory and delivery benefits to working with a large, dealer-supportive manufacturer like Big Tex, but perhaps the largest closing advantage is the consumer and business financing that only Big Tex dealers can access.
The majority of the trailer industry uses the same consumer finance tools, and they generally offer less than a 30 percent acceptance rate because of limited funding availability and strict consumer credit thresholds. That means a lot of prospects with perfectly good credit who can’ t finance their trailer purchase have to walk away … right when the sale was about to close.
Dealer Advantage has access to ATW-exclusive funding sources that can free up a lot more financing for your customers and get those sales on the books. In fact, through this sourcing, you can typically finance customers with credit ratings 60-100 FICO points lower than you could through other available trailer financing sources, and debt-to-income is less of an issue. There are also more discounts and better terms than you will find elsewhere, meaning Dealer Advantage helps you close more sales and increase margin while you do it. Wow.
MORE LEADS, MORE REVENUE, MORE MARGIN Better partnerships between trailer manufacturers and dealers are the wave of the future, and Big Tex Trailers is excited to drive that transition. By providing the kind of tools and resources that no other manufacturer today can offer, Big Tex Dealer Advantage is maximizing leads, sales, revenue, margin and customer satisfaction.
If you want to learn more about how we can pull better together, please visit Big Tex at Booth # 900 during the NATDA Trade Show. Don’ t forget to check us out online at www. bigtextrailers. com.
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