The trailer industry has long been full of rugged individualists,
self-reliant and independent, doing what we must to be
successful. In fact, Big Tex Trailers was founded by just such
a character. Ricky Baker got his hands dirty; he hustled and
welded and pulled Big Tex into existence by the force of his
fiercely independent will. Many of the dealers Ricky sold
trailers to had a similar mindset.
But that go-it-alone attitude doesn’t always resonate with
today’s trailer customers.
Trailer customers are used to industries like automobiles
and boats, appliances and tools, where manufacturers and
dealers work together to deliver the best possible ownership
experiences. And in the process, both the dealers and the
manufacturers are more successful.
That insight is what inspired Big Tex Trailers to go all-in on
ensuring the success of its dealer partners, an effort that has
only increased in intensity over the last several years. “When
our dealers are successful, so are we, and our customers enjoy
a more reliable trailer-buying and ownership experience,” said
Johnathan Bradley, Vice President of Sales for Big Tex Trailers.
By leading the industry in dealer support, Big Tex is creating a
new model for what manufacturer-dealer relationships look
like. If other trailer manufacturers can help their dealers
become more professional sales, service and customer care
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NATDA Magazine www.natda.org