DARE TO BE DIFFERENT
Bob Clements, President, Author & Keynote Speaker, Bob Clements International, Inc.
“ DARE TO BE DIFFERENT” is fun, upbeat and challenges you to think outside of the box. Bob will focus on the importance of having passionate employees work for your dealership, how to sell and market to the different age groups that represent today’ s customers, why price is not why people buy and the importance of focusing on creating not just satisfied, but loyal customers.
The audience will be on their feet at the end of the program, and learn how to use a“ mental tool” that will allow them to quickly change how they see themselves, their business and their customers. The key to success is in understanding that it’ s your uniqueness, not your commonness, that attract both great employees and profitable customers.
ONLINE MARKETING TOOLS AND STRATEGIES TO DRIVE LOCAL TRAFFIC TO YOUR BUSINESS
Tracy Amato, Director of Marketing, Auction123. com
Your customers begin their shopping process online, even if they live around the corner from your dealership. Yet many dealerships fall short in targeting their local customers when developing an online marketing strategy.
This seminar will cover a variety of processes dealers can start implementing right away to increase their local traffic via internet marketing strategies. Topics include a high-level overview of SEO techniques and practices for increasing local search results, site content ideas to increase relevancy, the importance of quality images and descriptions of your inventory, ways to be consistent and effective on Craigslist and how building a strong presence on review sites will boost local traffic. The topics in this seminar are useful to all dealerships, regardless of size.
TRAILER FINANCING 101
Jared Zimlin, Business Development Director, Priority One Financial Services, Inc.
If your dealership is offering financing at any level, regardless if you are selling a few utility trailers to large commercial use trailers, this seminar is a must. Learn the basics to getting more loans approved and the tools you need to be successful. Plus, you will get answers on how finance protection regulations cost you and the roadblocks you may have in place that are actually costing your sales.
Your Finance Tool Box – What do you need to successfully get as many customers financed as possible? Credit Knowledge – What do you look for when choosing where to send a deal? Product Knowledge – What are the profit centers for my finance office? Sales Knowledge – How do I sell to the lender and the customer to make sure we are delivering? F & I Compliance – What are the legal requirements and penalties for simply offering finance at my dealership? Measuring your success – How do I know if we are doing well and how can we improve? Roadblocks – What are some obstacles that can keep us from maximizing our finance potential?
STATE OF THE TRAILER INDUSTRY
Jeff Jones, National Trailer Sales Manager, Statistical Surveys, Inc.
In this seminar, Jeff Jones will take you through a detailed look at the light and medium duty trailer industry market and focus on trends for all 5 segments( boat, enclosed, horse, livestock and open). The better understanding you have of the market and its trends the more opportunities your dealership has to succeed. Information is a very powerful tool; therefore, we will cover each segment along with the top selling brands, states, BTA’ s, price and length groups.
Remember national trends do not equal local trends. Staying abreast of your local market area will help you increase sales and the success of your dealership.