Wil-Ro, Inc. has been anchored in Gallatin, TN, since 1970.
Founded on building trailers and equipment for the horse
racing industry by brothers William and Roger Anderson, a strong
community reputation eventually drew the interest of Joshua
Coster. In early 2017, Coster took ownership of Wil-Ro.
Using experience gained from his time at various Fortune 500
companies and his military background, Coster began refining a
brand vision that allowed Wil-Ro to evolve and thrive more in the
community and reach farther.
“I was interested in finding a company that not only fit my
background, but that had a product that I could get excited about
and relate to. What attracted me to Wil-Ro was the history,
reputation and heritage. It’s ‘Small Town, USA’ here in Gallatin
and Wil-Ro already had great brand recognition from almost half
a century of manufacturing,” shares Coster.
Today, the brand focuses mostly on truck bodies, offering four
lines in its Hauler series. The Standard, Flatbed, Skirted and
Utility Hauler give customers reliable, efficient and innovative
beds that are also sleek and eye-catching.
While the lines have had success, Coster wanted to take the
brand back to its roots with the all new Flatbed Hauler. With
various lengths and widths, the new body fits most truck types
and comes standard with LED lighting, a 2-inch receiver hitch
and a flip-over-door gooseneck ball. Upgrades include 4-inch
24 NATDA Magazine www.natda.org