3 FAST Ways to Generate More Service Revenue
With many dealerships now forced to shut their doors due to state-mandated business
closures, businesses are focusing on other sources of revenue to keep their
customer base happy. For many, that means re-energizing their service departments.
Known for his own high-powered service center, NATDA reached out to Mark Podeyn
to provide three actionable tips to help your service center at this time.
Offer a discount on one or two menu items to get customers motivated.
Whether you’re looking at maintenance services, bearing services
or DOT safety inspections, you can create a service menu, bundle services
or offer package pricing.
Right now, everyone is being trained to go to restaurant websites to view
the menu before placing an order. Take advantage of that trend! Update
your website to focus on service and add the menu items from
Tip #1 to it. Additionally, market your service department through social
media and email campaigns.
Teach service advisers how to sell and up-sell. Be sure to act on good
write up procedures, which include a unit walk-around as the customer’s
unit is having work done. Bring your technicians into the fold by showing
them how to look for up-sell labor opportunities while they’re working on
units.
All in all, the current COVID-19 pandemic is forcing dealerships to think differently
about their products. Instituting these three tips from Mark Podeyn will help your
customer base realize that your service department is yet another vital offering
of your business. For other useful and helpful tips from Mark Podeyn, please visit
www.markpodeyn.com.
ADDITIONAL TIP - Consider adding a note on your business’ temporary changes
to your website or pin it to the top of your Facebook page. Let customers know right
away how you’re altering procedures to keep them, and your own staff, safe.
For inspiration, you can see what Action RV, Mark Podeyn’s dealership,
did by visiting www.actionrv.com/covid19andyou.
www.natda.org NATDA Magazine 11