NATDA™ Magazine - January/February 2026 | Page 31

Aluma is widely recognized as the premier builder of aluminum trailers and truck bodies. The brand is known for high-quality, lightweight, and durable aluminum equipment that offers exceptional rust and corrosion resistance. This portfolio blends well with Novae’ s premier brand offerings while balancing the heavily steelbased products Novae is known for.
Novae’ s approach to acquisition is to leverage the strengths of each company, including people and physical plants, and add resources to maximize the potential of each brand. This enables dealers to continue valued relationships while receiving access to an expanded portfolio of products.
“ Dealers trust us because we respect the brands they’ ve built their businesses around,” said Andy Traicoff, Novae Chief Commercial Officer.“ Aluma is a great example of this. With Aluma, we’ re investing in a great team, a strong culture, and a brand that already represents the very best in aluminum engineering and production. Now, dealers who have carried
Novae brands can also have access to the exceptional Aluma portfolio, and vice versa. It’ s a win for dealers and end users.”
Novae’ s strategy is anchored in people who are passionate about the work they do every day.“ Trailer manufacturing across open and enclosed in steel and aluminum can be challenging,” added Traicoff.“ It’ s even more difficult to make consistently great quality products day after day in more than 20 different plants across the country. To deliver this, we need to
NOVAE FAMILY BRANDS have the best people who care enough to do their best work on every product we create, and we have that.”
Ultimately, it’ s all part of the Novae plan to offer dealers the strongest brands and product portfolio in the market, built by people who truly care and backed by a company that is committed to making a difference.
Looking ahead, Novae’ s focus remains clear. Traicoff stated,“ We will continue to build the most diverse and complete portfolio in the industry, take care of our people, and help our dealers and customers succeed.”
For more information, visit www. novae. com
Aluma • Sure-Trac • CAM Superline • ITI Cargo • Midsota • LOOK • Formula Trailers H & H Trailers • Impact • Pace American • Cargo Express • Compass • Gridiron Custom Tool Storage
www. natda. org NATDA Magazine 31