NATDA NEWS
NEW PRODUCT ANNOUNCEMENTS
MILESTONES & ANNIVERSARIES
RETIREMENT, NEW HIRES & PROMOTIONS
ACQUISITIONS, PARTNERSHIPS & EXPANSIONS
NATDA NEWS
North American Trailer Dealers Association( NATDA) and Trailer Tech Expo Powered by NATDA™ announces finalists for the 2025 Industry Excellence Awards. Winners will be revealed during a special awards banquet sponsored by Liberty Trailers on Wednesday, February 18, 2026.
NEW PRODUCT ANNOUNCEMENTS
Featherlite announces new Model 9600 Premier Tack Horse Trailer, a premium gooseneck horse trailer designed to offer advanced amenities such as an enhanced tack room.
“ Hillsboro Trailers announces Endura XD livestock trailer, unveiled at the NATDA Trailer Show and awarded,“ Best in Show— Livestock.””
Polar King announces North Carolina Trailer Sales as the newest dealer to join the company’ s growing nationwide network offering over-the-road cold storage.
Novae announces acquisition of Aluma to further strengthen its portfolio of industry-leading brands distributed through dealer partners.
MILESTONES & ANNIVERSARIES
Hoffman Haulers takes the winning bid at 2025 Trailer for a Cause, hosted by Felling Trailers, Inc, in benefit of Ivy’ s Legacy Foundation.
UFP Factory Built introduces BRAWN™, a brand of structural and custom components engineered to make factory-built homes, RVs, and cargo trailers stronger, more reliable, and easier to build.
RETIREMENT, NEW HIRES & PROMOTIONS
Airxcel welcomes Michelle Coleman as new Business Development Manager.
ACQUISITIONS, PARTNERSHIPS & EXPANSIONS
Airxcel welcomes Michelle Coleman as new Whitesell Group, a North American leader in engineered fasteners, components and supply-chain solutions— announces new name: Altius Solutions, Inc.
14 NATDA Magazine www. natda. org