Catch Advisory Council Member Ken Swank during the Keynote Breakfast at the 2025 Trailer Tech Expo powered by NATDA™
Trailer Tech Expo powered by NATDA™ will again be featuring Tow Talk sessions that became popular during the 2024 NATDA Trailer Show™ . These sessions feature a moderator-led panel discussion , with open Q & A , on trending topics in the trailer industry . Tow Talks were so well liked that they are coming to the Keynote Breakfast on February 27th at the Atlantis Resort in Reno .
NATDA Dealer Advisory Council member , Ken Swank from White Spruce Trailer Sales , will moderate the Keynote Breakfast .
Keynote Breakfast Session Today ’ s Technology - The Trailer Industry ’ s Place in a Tech-Driven Future
Thursday , February 27 8:00 AM - 10:00 AM Grand Ballroom at the Atlantis Resort Moderator : Ken Swank from White Spruce Trailer Sales Panelists : Jason Helmuth from GEN-Y Hitch and Trey Shelton from Valcrum
As the trailer industry continues to evolve , technological advancements are reshaping the way trailers are built , sold , and maintained . From trailers equipped with sensors to cutting-edge manufacturing processes , new materials , and the software to sell them , the future of trailers is becoming more connected , efficient , and sustainable .
Join us for an insightful conversation about innovations shaping the trailer industry , and how dealers can capitalize on the wave of technological shifts .
The Dealer Advisory and the Manufacturer Advisory Councils hope you will join them at the Trailer Tech Expo for this session and nearly 30 other learning and training opportunities . Registration is open now for the Trailer Tech Expo . For a full list of educational sessions , go to pages ( 28-29 ).
Visit natda . org / trailer-tech-expo to register !
WE WANT TO HEAR FROM YOU ! The Dealer Advisory Council is here to advise on issues that are most important to NATDA ™ Dealer Members . From questions on inventory management to hiring , staffing and management , this group of experienced trailer professionals is happy to share its knowledge and experience . Let us know which topics you ’ d like to see the Council address in future issues and other communications .
Contact NATDA at council @ natda . org . Please use subject line “ Advisory Council .”
8 NATDA Magazine www . natda . org