headache rack. So, one bed will fit trucks from Ford, GM and Dodge, which also reduces
the amount of inventory,” Chumchal says.
Bedrock Truck Beds has become one of the leading truck bed providers in the industry
thanks to the company’s constant innovation. The Marble Series, designed with the help
of those who use and sell the product, has proven to be yet another incredible addition
to the company’s lineup.
Should you sell truck beds at your dealership?
For many trailer dealers, the option to sell truck beds is something that hasn’t
gotten a lot of consideration. But, as history as shown, those dealerships are
missing out on valuable profits. According to Chumchal, there are three categories
to consider when looking at the possibility of adding truck beds as part of your
product offering:
Operations
To ensure your dealership is properly equipped to handle adding truck beds in
your lineup, Chumchal suggests making sure you have at least 300-500 square
feet of available outside storage. That’s enough space for 15-25 beds, which is
how many you’d be able to add with Chumchal’s suggested initial investment of
$40-50,000. Additionally, you’ll need someone with the mechanical and electrical
expertise to install the bed as well as a forklift to help with getting the bed onto
the truck.
Finance
Chumchal estimates that the initial inventory investment could land anywhere
round $40-50,000. However, dealers can expect a 30% profit margin, not including
the $500-600 installation charges. According to Chumchal, 2-step national
distribution of truck beds is logistically difficult, meaning direct dealers of truck
beds reap the rewards and the profits.
Sales & Marketing
A new type of inventory comes a with a new target audience, so it’s important
to think about who your customer might be. How will you advertise? Will it be
print, social media, or TV and radio? Will you not advertise at all? Your additional
advertising expenses, though more money up front, could help bring increased
foot traffic to your dealership and revenue.
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NATDA Magazine
23